Santa is looking for a great book to buy you for Christmas, I suggest Accelerate by Arnie Kuenn It is great, I can hardly put it down. I watch his webinar a few weeks ago and just received the book, as I read the book
Accelerate!: Forward Through the Convergence of Search, Social & Content Marketing.
If you want your website to soar with the eagles, this it the book to read! I’t not a large book and Arnie is right to the point. He is the owner of Vertical Measures here in Phoenix.
“If you own a website, you’re a publisher.”
Interruption marketing is a thing of the past. We can no longer only talk to our audience. We must join the conversation that’s already happening.
The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing.
The companies that are succeeding right now are the ones creating content that engages their customers and brings in the business.
That’s where this book comes in. Many marketing books present themselves like the consultant who comes in and says, “Here’s the strategy you need, but I don’t implement. I don’t actually do it. That’s for you to figure out.” But if you’re going to be successful, you need to understand how to create and promote compelling content that brings in the customers – not just that you need to.
It is only $17.05 on Amazon, click on the link above to order the book. Accelerate by Arnie Kuenn