I found this great little book for summer reading. It’s by Darren Barefoot called Friends with Benefits: A Social Media Marketing Handbook. If your wanting to read more about social media and blogging this book would be a great start.
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company’s online visibility and Web traffic and win over online influencers.